Resources
Everything you need to thrive.
Cyber Weekend 2022
Cyber Weekend 2022 came with mixed expectations. Retail sales declined for the first time in October, dropping 0.2%. Inflation, the rising cost of living, interest rates… it’s not a pretty picture. With all this in mind, how did Cyber Weekend 2022 shape up?
Product Metadata: The Simple Way to Boost Discoverability, Conversions and CX
We sat down with Searchspring to understand why product metadata is key to attracting organic traffic, creating exceptional shopping experiences and lifting conversions.
5 Things You Didn’t Know Your PIM Could Do
Sure, a PIM stores product data for use across your ecommerce site. But did you know it can also help you manage seasonality, expand into new markets and drastically reduce data entry? Check out our top 5 functions you never knew your PIM could do.
Case Study: Seafolly
Seafolly turned to Comestri to accelerate global growth with an advanced ecommerce ecosystem, integrating their existing PIM with Shopify and other ecommerce tools.
The Great Consumer Shift: Shopping Behaviours
We have seen many shifts in consumer behaviour over the last few years, from incentives to shopping online, hurdles for retailers such as fulfillment processes and the overall customer experience. Read more to find out how you can adapt your business to recent changes in shopping behaviours.
Case Study: Lorna Jane
Learn how Comestri’s PIM + OMS brought Lorna Jane’s products and orders together for the first time, realising their ecommerce vision to ‘never miss a sale’. The shift empowers a sell-to-the-last-item mindset, optimising the inventory to the last unit and giving managers a sense of purpose as true collaborators on the Lorna Jane omnichannel journey.
What Are You Doing To Be More Sustainable?
Many brands are making important strides towards a more sustainable future but until now there hasn’t been an event or platform that exists to showcase these efforts to a new generation of more eco-conscious consumers. That's how Green Friday was founded, a 4-day event that will allow Australian consumers to shop sustainable and ethical offers from Australia’s best brands.
How To Win at Last Mile Delivery
We sat down with Shippit to understand how retailers can not only be better prepared, but how their supply chain can provide an exceptional customer experience and give them a competitive edge.
How to Find New Ecommerce Software That Meets Your Needs
One of the hardest parts about choosing software is finding a solution that works for your business as well as your tech stack. A system that can ‘plug and play’ no matter your set up, makes everything simple. Whether your tech stack is homegrown, headless or off-the-shelf Comestri can work around you, supporting you to focus on your business growth and customer experience.
Replatforming – Keeping Momentum
As companies get ready to re-platform there is often fear of disruptions. Find out how PIM helps you keep momentum with all your marketing efforts, without the fear of losing out on any customer engagement.
The Future of Online Marketplaces
An omnichannel strategy is your best option for growing your brand in 2022 — and one that integrates online marketplaces can be used to great effect. Find out why online marketplaces are leading the way and how you can adopt technical changes to boost your business.
Ecommerce Product Page Design Best Practices for 2022
Product page design can be a make-it-or-break-it factor when it comes to ecommerce store conversion rates. Having a well-designed product page that adheres to UX best practices will result in more purchases, which is why you should pay attention to every minuscule detail.
IMRG Quick-Fire Q&A
IMRG’s Andy Mulcahy recently hosted Comestri’s Stuart Barker (General Manager - Europe) for their Quick-fire Q&A Series: How are retailers addressing these barriers, and what opportunities are they missing if they don’t?
Let’s Get Techy
Comestri recently joined forces with Findologic and Omteria for a technical look at connected API ecosystems, drilling into the benefits for technical professionals, how to physically set it all up and advice surrounding recommended APIs and how to leverage them.
Product SEO
Getting your products seen is one of the greatest battles of online retailing; nailing SEO on these pages is arguably more important than on your homepage! Check out how to win at product SEO.
3 Ecommerce Trends To Look Out For in 2022
Say what you will about the last couple of years, but it’s triggered the chaos needed to drive digital transformation. Check out our top 3 ecommerce trends to see where 2022 will take us and how retailers can keep up with high consumer expectations.
How To Measure Store Performance
The new wave of retail requires a more sophisticated and holistic view to measuring performance - check out our top tips here.
Managing the Workload of Multiple Marketplaces
Marketplaces are growing and brands are on board, but how do you manage the increased admin involved in launching across multiple channels? Consistent product information tailored to each channel, categorisation, inventory, orders, refunds and returns … a nightmare! A centralised hub for all your ecommerce data is the answer.
Green Friday and the Great Black Boycott – Part 3
In the final of our 3 part series, we look at how Cyber Weekend fared, how shoppers behaved and how retailers can move forward with sustainability as a key business priority.
Composable Commerce Summit
Comestri’s Ben Cook recently presented at Overdose’s Composable Commerce Summit. Check out his presentation on supporting a composable world with an API led approach for product, inventory, delivery and pricing data. Tune in for real-world examples of some of Comestri’s forward-thinking and future-driven clients and leading the way with their composable approach to commerce.
