Previously known as CommerceConnect, Comestri is the evolution of customer requirements that dates back to 2012. Initially born to help retailers extend product information to enhance descriptions, titles and imagery, Comestri has become a platform to harmonise master data into a single view, orchestrate information between systems and offer a unified product experience across multiple channels.

The idea of Comestri came to the Fusion Factory team after having completed many website integrations, with the motivation being to reduce the need for custom coding, middleware and point-to-point integration. Instead, the team wanted to develop a platform that empowers merchants to self-manage product information and enables them to control how it’s fed to customer touchpoints.