Green Friday is Australia’s first online sustainable event that runs from 18 – 21 November every year, which came to light in response Black Friday’s compulsive consumption. The idea is, that consumers can shop with a conscience and find amazing sustainable deals from retailers. In turn, retailers find new customers and get to showcase how they’re taking steps to contribute to an ethical, more sustainable online retail industry.
Consumers will be able to scroll through sustainable offers across 30+ categories including home, personal care, fashion, food & health, sports/outdoor/travel, rental, electric vehicles, services and more.
Green Friday is also a 1% for the Planet member, and a Plant a Tree program partner, so they’re doing their bit for the environment too. We know consumers are making decisions based on what brands are doing to leave the planet in a better place than they found it, so it’s a great way for online stores to really make a difference.