The manual tweaks and distribution required from data kept in spreadsheets will inevitably result in human error. According to Gartner research, this kind of poor data quality is responsible for an average of $15 million a year in losses.
Those errors can then start to snowball. Incorrect data gets added to your channels and is swiftly noticed by customers, resulting in a poor experience and yet more returns and complaints. In fact, it’s reported that 46% of returns are due to the size, fit or colour being wrong; a further 12% are because the product wasn’t what the consumer was expecting based on the photos and description.
Fortunately, modern PIM software helps reduce errors in your data. And the best PIM solutions also help to consolidate your platforms and streamline your marketplace strategy.
Typically, brands with over 1,000 SKUs rely on Product Information Management systems. It says what it does on the tin; creates an efficient, logical way to structure and manage your information from multiple systems.
The benefits of PIM for ecommerce are immense. At its core, it makes your products more discoverable and more relevant to customers. How? By creating a single source of truth for your data and giving you complete control over all of it. PIM software brings all of your data from multiple systems into one place, letting you enrich and tailor it for all websites, ecommerce, marketplaces and dropship programs.
The best PIM for ecommerce stores your product data in a logical, structured format, making updates and automation easy. Your product data is stored intuitively, so you can easily add new products, export products and sell more. With next to no manual processes.
In context, it means you won’t have to manually type in the colour, size and material of an item ten times apiece, then do it all again when something changes for every product. Instead, PIM software means you only have to update it once and it’s pushed out across all your sales and marketing channels.