What Is A PIM?

What is a PIM? A PIM (Product Information Management) is a piece of software that stores and manages your product data. It is the backbone is an ecommerce operation and integrates with ecommerce platforms, marketplaces, sales and marketing channels and other business systems to publish your product data across your entire ecommerce network. Product data is consolidated in a PIM solution, ensuring consistency across your network and a better product experience for your customers.

Legacy PIM systems are often clunky and require costly and timely development. A more intuitive, SaaS-based model (such as Comestri) is more agile and user-friendly, making your job easier.

Do You Need A PIM for Ecommerce?

Check out these pain points and see if you can relate!

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Who Benefits From A PIM?

Merchandise & Visual Planners

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Merchandise & Visual Planners

  • Control stock more easily using a consolidated view of inventory sources, and set inventory buffers to prevent stockouts
  • Create rules that automate price generation
  • Manage slow-selling or last-season stock through tactical sales
  • Develop highly effective visual merchandising campaigns using rich and emotive product data like images, videos and persuasive descriptions

Ecommerce & Marketing Managers

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Ecommerce & Marketing Managers

  • Create a uniform online product experience for customers in all channels and boost brand awareness with consistent messaging across all channels
  • Increase revenue and build loyalty by delivering an exceptional customer experience
  • Target different market segments and access new customers via different channels with product information tailored to specific customer needs
  • Maintain consistent, current and accurate product information in a single central location, and reduce errors, duplicates and discrepancies by minimising manual re-handling of product data
  • Ensure faster time-to-market for products and promotions

Executives

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Executives

  • Benefit from improved staff productivity due to less re-handling of product data, fewer data errors and automation of routine product management tasks
  • Better visibility and reporting with consolidated data across all sales channels and suppliers
  • Avoid high upfront technology costs, increased staff overheads and disruption to business processes with a SaaS subscription model
  • Look forward to increased revenue, rising profits and lower operational costs

Customers

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Customers

  • Experience a better online product and brand experience across all channels, resulting in more repeat business and brand loyalty
  • Less frustrations with having to return products that don’t meet expectations; robust, descriptive product data gives customers the information they need to make an informed purchase

Like to learn more about PIM Software? Download our free eBook: An Introduction to PIM

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An introduction to Product Information Management

Loose the Spreadsheets – Consolidate and Automate Your Product Data with A PIM

How many SKUs are you managing right now? If you’re still using spreadsheets, you’re setting yourself up for failure. How are you keeping it updated and consistent across your sales & marketing channels, suppliers, ecommerce websites and wherever else it needs to go?

A SaaS-based PIM, such as Comestri, gives you a central repository of all your product data. Data is imported in, enriched and optimised, then exported back out to where it needs to go; ecommerce websites, product feeds, marketplaces and much more.

The best PIM for ecommerce stores your product data in a logical, structured format, making updates and automation easy. Product data is stored in the most intuitive way possible, making it easy to add new products, export products and sell more.

Like to know more? Book a product demo or reach out today!

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