Click through to their category pages and not only can you filter by attributes, you’re also presented with sizes available and alternate product shots on rollover.
Consumers filter the attributes to find the exact style, length, colour, size, price, etc, that they’re after.
Again, attributes available for filtering are entirely dependent on the top level category. For example, a “Dress Style” would have attributes such as shirt, skater, strapless shift, slip, pencil, wrap, etc. (apparently there are 19 different styles of dress – who knew ). A “Top Style” would have attributes such as activewear, basic, blouse, cami, knit, roll neck, tank and so many more.
Attributes are vital to helping consumers find the right product for them, and not get frustrated scrolling and scrolling and scrolling.