Industry Trends
What Are You Doing To Be More Sustainable?
Many brands are making important strides towards a more sustainable future but until now there hasn’t been an event or platform that exists to showcase these efforts to a new generation of more eco-conscious consumers. That's how Green Friday was founded, a 4-day event that will allow Australian consumers to shop sustainable and ethical offers from Australia’s best brands.
The Future of Online Marketplaces
An omnichannel strategy is your best option for growing your brand in 2022 — and one that integrates online marketplaces can be used to great effect. Find out why online marketplaces are leading the way and how you can adopt technical changes to boost your business.
IMRG Quick-Fire Q&A
IMRG’s Andy Mulcahy recently hosted Comestri’s Stuart Barker (General Manager - Europe) for their Quick-fire Q&A Series: How are retailers addressing these barriers, and what opportunities are they missing if they don’t?
Green Friday and the Great Black Boycott – Part 3
In the final of our 3 part series, we look at how Cyber Weekend fared, how shoppers behaved and how retailers can move forward with sustainability as a key business priority.
Green Friday and the Great Black Boycott – Part 2
Is it time we re-evaluate the frenzied sales season? Are we tarnishing our brands and conditioning consumers to wait for sales? Check out Part 2 of our 3 part series.
Turning Browsers into Buyers with Structured Discoverability
Structured, enriched product information is critical to help convert browsers into sales, reduce returns from purchasing the wrong product and deliver an exceptional customer experience.
