The Rise of the Marketplace

It’s no surprise that Marketplaces are dominating ecommerce, both locally and across the world. In 2019, marketplace sales accounted for 58% of all web sales globally.

Marketplaces were the dominant channel in 2019, growing 23.9% YoY and accounting for over 60% of Variety Store purchases in 2019. eBay is still the most visited marketplace in Australia, despite losing traffic to new players entering the market. Amazon’s Australian domain experienced 600% growth between 2016 – 2019, and Catch saw a 24% YoY increase in traffic between February – October 2019.

On average, Australians spend $104 per month on marketplaces.

Globally, consumers spent $2.03 trillion on the top 100 online marketplaces in 2019.

Top Marketplaces Globally
(By Marketplace GMV)

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Woman with shipping boxes

While it’s clear that marketplaces are growing in popularity with consumers, only 50% of Aussie retailers have embraced them. 97% of Aussies have shopped on at least one marketplace; 88% of us have shopped on eBay alone!

Convenience seems to be key for consumers, with 29% of online shoppers reported to have made fewer purchases in retailers’ own stores in the past year as a result of shopping on online marketplaces.

88% of Australian consumers have made a purchase from eBay, yet only 26% of retailers are selling on this platform.

55% of Australian consumers have made a purchase from Amazon, yet only 10% of retailers are selling on this platform.

Ready to expand your customer base and start selling on Marketplaces?
Check out Comestri’s Marketplace Manager and expand your sales channels.

Retailer’s Key Objectives for Selling on Online Marketplaces


To reach new customer segments within Australia


To grow/improve customer database


To increase awareness and trust in brand


To increase sales with existing customers


To drive customers to website/physical store


To sell excess stock

“Our business is now streamlined and automated, making it easy to integrate data across multiple systems and sell across as many online channels as RAG requires.”

Read how Retail Apparel Group’s Head of Digital, Peter Ratcliffe, uses the Comestri Platform to integrate, streamline and manage complex product data between its POS system, eCommerce platform, multiple brand websites, online sales channels and 3PL service providers.

Top Marketplaces in Australia

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Kogan logo
Myer Logo
The Iconic
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My Deal

Like to know how Comestri can help you reach new customers and increase brand awareness?