Marketplaces were the dominant channel in 2019, growing 23.9% YoY and accounting for over 60% of Variety Store purchases in 2019. eBay is still the most visited marketplace in Australia, despite losing traffic to new players entering the market. Amazon’s Australian domain experienced 600% growth between 2016 – 2019, and Catch saw a 24% YoY increase in traffic between February – October 2019.
While it’s clear that marketplaces are growing in popularity with consumers, only 50% of Aussie retailers have embraced them. 97% of Aussies have shopped on at least one marketplace; 88% of us have shopped on eBay alone!
Convenience seems to be key for consumers, with 29% of online shoppers reported to have made fewer purchases in retailers’ own stores in the past year as a result of shopping on online marketplaces.
55% of Australian consumers have made a purchase from Amazon, yet only 10% of retailers are selling on this platform.
Retailer’s Key Objectives for Selling on Online Marketplaces
To reach new customer segments within Australia
To grow/improve customer database
To increase awareness and trust in brand
To increase sales with existing customers
To drive customers to website/physical store
To sell excess stock
“Our business is now streamlined and automated, making it easy to integrate data across multiple systems and sell across as many online channels as RAG requires.”
Read how Retail Apparel Group’s Head of Digital, Peter Ratcliffe, uses the Comestri Platform to integrate, streamline and manage complex product data between its POS system, eCommerce platform, multiple brand websites, online sales channels and 3PL service providers.
Top Marketplaces in Australia
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