The Benefits of Omnichannel Order Management

Omnichannel order management is the key for accelerated growth, exceptional customer experience and business success in today’s competitive retail environment. With a single view of inventory across an entire ecommerce ecosystem, omnichannel order management allows retailers to sell anywhere and ship from anywhere.

Optimize your inventory allocation, fulfillment and distribution with Comestri’s Distributed Order Management System. Orders can be routed and fulfilled from any location; retail store, DC, drophipper, supplier and more.

A Distributed Order Management system powers omnichannel retailing, driving an exceptional customer experience.

Illustration of warehouse with shipping boxes and a shipping truck
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Optimised order management and fulfilment processes drive an exceptional customer experience.

As the one source of truth across your entire supply chain, a DOM system provides real-time inventory across all sales channels. Customers have access to a wider range of products as every item of inventory is available to sell, no matter where it’s located. Being real-time, there’s no risk of stock-outs and the customer can be confident that the item they’re purchasing will be delivered to them as promised. Adyen estimates the business impact of out-of-stocks in Australia to be worth $14bn, with 83% of shoppers choosing to leave a store due to an item they wanted being out of stock.

Retail assistants in-store are empowered to sell stock not available in their store but available elsewhere in the network, and ship it directly to the customer.

Delivery Options Consumers Expect

Customers demand choice at the checkout. It’s not enough to just offer free shipping; delivery options in the cart are expected. An integrated DOM solution powers omnichannel retailing, giving options such as express shipping (2-hr, overnight, 2 day. etc) and click & collect.

With automated workflows and intelligent rules, orders are turned around more efficiently and delivered to the customer sooner at a lower cost. Constant communication throughout the fulfilment process gives them peace of mind and confidence their order is on it’s way to them.

Leveraging cross-channel technologies to provide a truly omnichannel experience for the customer not only builds brand loyalty, but also recaptures lost opportunities.

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2. An integrated solution gives you the flexibility to support multiple channels, fulfillment methods, fulfilment locations and return points.

Retail stores, warehouses, DC’s and drop ship locations are all integrated into a DOM solution, meaning more automation, higher order accuracy and better reporting.

Tracking inventory accurately across all channels is vital for maintaining a flexible and dynamic system, giving you the ability to adapt easily to changing market conditions and offer a seamless customer experience.

See Your Business Automated

Business priorities define automated fulfillment rules, such as inventory availability, stock buffers, lowest total delivered cost, etc. These intelligent fulfilment rules control optimal routing decisions, saving costs, ensuring adequate stock levels are kept and getting the order to the customer in the most efficient way possible.

Completing the order lifecycle is returns. 86% of consumers would like the ability to return online purchases in-store, an omnichannel feature made possible with an integrated DOM solution. 73% of online shoppers – nearly three in four – say that the returns experience affects their likelihood to buy again from a particular retailer.

Coupled with a PIM (Product Information Management) solution, an OMS or DOM solution is the ultimate tool to achieve retail success.

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3. Lower costs, more customers and more repeat purchases.

Cost efficiencies can be found across the entire order lifecycle, from reduced errors and manual handling, higher order accuracy, optimised fulfilment and lower delivery costs.

Complete visibility and better reporting capabilities help identify further fulfillment cost-saving opportunities, ensuring the entire process is as efficient as possible.

By providing a better customer experience through a seamless omnichannel solution, conversions, loyalty and repeat purchases will increase. Giving customers what they want is the key to success. Adyen reports that more than half (51%) of Australian consumers had made a purchase they didn’t initially intend to make as a direct result of a retailer offering cross-channel buying options, resulting in $8bn in new sales annually.

Like to learn more about Order Management Software? Download our free eBook: OMS / DOM Systems – An Introduction

OMS Order Management System eBook Cover