Founded 45 years ago, Sydney-based General Pants Co. are one of Australia’s foremost suppliers of streetwear fashion. When it comes to helping you find your personal style, they live in a world with no boundaries. General Pants have 55 stores spread across Australia and New Zealand with a global website, selling both local and international brands including Ksubi, The North Face, Tommy Jeans, Stussy, Vans and Converse.
When the strategic decision was made to expand their offering into marketplaces, Chief Digital Officer Paula Mitchell and eCommerce Manager Federico Jalil said the only choice was Comestri.
The team needed a marketplace solution that worked with their existing ERP. They needed a technology partner who could simplify their processes and enable their strategy in an efficient manner.
General Pants implemented Comestri in late 2019; just in time for the massive consumer shift to eCommerce in early 2020. As the nation saw most bricks and mortar stores close for an unknown period of time, General Pants were able to quickly launch new sales channels.