Unified Commerce

An essential strategy for an exceptional, friction-free customer journey

A Special Report by Comestri

Consumers expect more. They expect retailers to understand their needs and how they like to shop. As they move their way through their shopper journey, from discovery to purchase, fulfillment to shipments, through to returns and refunds, customers expect a consistent and seamless shopping experience across all channels and touchpoints. Enter Unified Commerce.

Download this report to see why Unified Commerce is essential for an exceptional, friction-free customer journey. Discover:

  • How centralised, enriched data makes products more discoverable across more channels

  • Why unified inventory is fundamental to the purchase process, including returns and refunds

  • That data is key to keeping your customers at the centre of every interaction they have with your brand

Unified Commerce Diagram

Post-pandemic, 84% of shoppers plan to purchase via retail apps, 80% by social media networks, 77% on company websites, and 78% in stores, according to Accenture research. Reflect this with a consistent front-end experience across all customer-facing channels.



of instore shoppers who searched online before going to the store to shop said they searched for something “instore related”, such as the closest store near them, locations, in stock near them, hours, directions, wait times and contact information.


of shoppers said product availability at a nearby store was one of the most important logistical factors that influenced when and where they shopped.


of shoppers say they would be more loyal to retailers if they would let them purchase an out-of-stock item in-store and have it delivered to their home.

Download the report to understand why a Unified Commerce solution is essential for successful retailing in 2021 and beyond.