3. Creating personalised and engaging content
Customers expect a personalised experience now more than ever before, and merchants who provide customizable solutions are preferred. Sellers who customise consumer experiences report more engagement and retention, which leads to higher conversion rates, higher average order value, and more repurchasing.
A solid PIM system establishes a single point of truth for all product-related data, providing the consistency, accuracy, and up-to-date information needed to tailor the experience across all touchpoints. With PIM, you may save a large amount of consumer data, segmented by categories, and use it afterwards to create compelling experiences with a human touch and emotional feel.
4. Commerce of Things
Machines are rapidly progressing from being programmable executors of simple tasks to becoming intelligent and capable of making purchasing decisions based on various possibilities or automating purchases based on predetermined rules.
Predictive maintenance has already been offered by big industrial manufacturers to improve operational performance, and now such services have made their way into customer-facing devices (such as automobiles). These automated services submit orders for replacement products on behalf of clients. This improves the consumer experience by making reordering simple, resulting in increased happiness and loyalty.
Commerce of things is transforming the way businesses operate since it includes not only humans but also machines as clients. It can provide additional revenue and loyal clients if done correctly.
5. Augmented reality from the couch
Retailers are looking for interactions that allow for quick product discovery while also ensuring product quality. Brands may create experiences that allow for real-time digital representation of products using 2D and 3D technologies. Companies are adopting Augmented Reality (AR) to project a digital image of a product into the physical surroundings of their clients. Customers may be confident in the product’s quality and know for sure if it’s what they want because of the immersive product experience. A visually attractive engagement boosts the conversion percentage in addition to giving improved customer satisfaction.
The extensive interactive configuration of complicated products is managed and shown by a PIM system. It also improves the search experience by filtering products based on aesthetic criteria. Textual, visual, audio, or recorded data assets can be found in the PIM information base. Users can use product photos to confirm orders and even place them over the phone!