eCommerce integration is the synchronisation of a company’s eCommerce website with its back-end systems, such as an ERP or CRM system.
By connecting an eCommerce application to an ERP, distributors, manufacturers, and retailers can create bidirectional information flows between the two systems, requiring them to only enter data into one system.
An ERP, for example, might be used to maintain track of inventory levels for each of a company’s items. That company has started selling products online utilising a new eCommerce platform after embracing a direct-to-consumer business model. To maintain accurate product numbers, they must modify the inventory count within their back-end ERP system when they sell an item online.
That company would have to manually update the inventory count in both their ERP system and their eCommerce application if they didn’t have eCommerce connection.
That is where the value of a well-implemented eCommerce integration lies. This approach avoids the need to enter the same data into multiple systems.
Through automatic, real-time inventory updates in disparate systems, effective eCommerce integration generates accurate sales data.