#1 on shoppers wish-list from brands is product images. They not only turn browsers into buyers, but they go a long way to helping with your SEO. Shoppers need to visually explore and evaluate the product before purchasing. The Baymard Institute claims that low resolution images actually drag down a customer’s perception of a product – not great for conversions!
- Begin with good quality photos
- Use white backgrounds for photos where you can – it will make your products POP and show consistency across your site and sales channels
- Choose the right format and size them appropriately. Depending on what platform you’re on, there are some great image compressor plugins available.
- Name your products descriptively and ensure your alt attributes are optimised; relevant keywords here will help with your SEO.
Looking for more? Deep dive into image optimization here.