A PIM Solution is essential for any successful retail business. If you’re using your ecommerce platform as a PIM, you may be missing out on some features of an external PIM solution that can help take your retail business to the next level. Whether you’re using BigCommerce, Shopify, Magento or another platform, an external PIM solution can help supercharge your ecommerce platform and help you succeed.
Essential Features of a PIM Solution
A PIM (or Product Information Management) is a software environment where product information is stored in a logical and efficient structure. It is the single source of truth for all product data; a PIM provides a central hub where ecommerce product data is enriched, standardised and categorised. For each product, the best PIM for ecommerce should hold product data, product attributes, taxonomy & relationships, digital assets, marketing data, pricing information and inventory.