Google Shopping is the world’s most popular Comparison Shopping Engine. In 2019, Google Shopping represented 65% of all clicks on Google Ads, which included clicks on text-based Google Search Ads. Over the same period, Shopping ads were also more profitable, netting merchants 12% more revenue per click than Google Search Ads viewed on the desktop via non-branded keywords.
Merchants who feature their products on Google Shopping benefit from much more visually appealing advertising compared with simple text-based search ads. Every ad includes a thumbnail photo, short product description, merchant details and price, giving shoppers all the product information they require. Advertised products are presented in the premium position at the top of the search engine results page, so shoppers are much more likely to engage, click through and convert.