Facebook is the biggest social network operating today and one of the most successful advertising platforms in the world. The statistics speak for themselves: Facebook has more than 2.5 billion global monthly active users; over 1.95 billion people worldwide can be reached by Facebook ads and in 2019 the company booked close to US$69.66 billion in ad revenue.
Comestri’s Facebook Channel allows merchants to send product data to the Catalogues in their Facebook Business Manager account. Product data in Facebook Catalogues is managed within Comestri, ensuring consistency across all sales and marketing channels.
Merchants can create single-image, dynamic ads, powering retargeting campaigns. Facebook users are presented with the most relevant products from a merchant’s product catalogue, encouraging the completion of an online purchase (abandoned carts) or showcase relevant products (based on a user’s history), inspiring additional purchases and building brand loyalty.