Our #1 biggest trend for ecommerce in 2022 is the shift in how we use and bring together technology. Where once an ecommerce platform such as Shopify or Magento would suffice, retailers are now looking to “bolt-on” additional functionality and software. With that comes costly integration fees and lengthy set ups, all to have connected systems and visibility over your ecommerce ecosystem.
2022 is going to be the year we start hearing a lot more about Headless and Composable Commerce.
Commerce has evolved and one-size-fits-all retail systems have limitations. The recent shifts in consumer behaviour have left many businesses scrambling to capture the increased demand, but their monolithic systems and outdated processes are a challenge.
Headless and Composable Commerce is a shift towards adaptable, module-based systems and away from one-size-fits-all technology. Gartner predicts that by 2023, organisations that have adopted a composable approach will outpace competition by 80% in the speed of new feature implementation.
This new approach to technology is the way of the future and will help retailers optimise their end-to-end commerce strategy. It’s a way to put the customer back in the heart of the processes, and focus on an exceptional customer experience.
But what exactly is it? Headless Commerce is the decoupling of the frontend “presentation layer” of a website from the backend infrastructure. This architecture allows retailers to deliver compelling, high-quality content experiences in the front end, while the ecommerce solution in the backend manages all commerce functionality.
The architectural flexibility in a headless model allows for easy connection into key infrastructure points, such as ERPs, PIMs, OMS and POS.
Composable Commerce refers to a modular digital commerce approach. It is a development approach of selecting best of breed commerce components and combining (or ‘composing’) them into a custom application built for a specific requirement. Rather than relying on a one-size-fits-all offering, a composable approach comprises a selection of vendors and technologies that offer robust, comprehensive functionality for the one thing they do.
Those components are defined as Packaged Business Capabilities (PBCs), which represent well-defined business capabilities such as checkout or search. By using best of breed modular solutions, retailers gain more control over the functionality and performance of their application.
Retailers requiring highly scalable, adaptable and customisable tech stack should be considering a headless approach. It’s a trend that I’m sure we’ll be hearing a lot more of in 2022.