How to make every channel shoppable
Connecting your all your commerce operations is pivotal to making every channel shoppable. A Unified Commerce solution creates a seamless, consistent experience for customers across all channels. By harmonising ecommerce channels, payment systems, products, and customer data, retailers can deliver a totally integrated, measurable, and frictionless experience.
Unifying your inventory (through a unified commerce solution) is fundamental to allowing customers to checkout where they choose. Where is the stock relative to the customer? How many items are left at the closest store? Where else can the order be fulfilled from? A unified commerce solution allows for informed business decisions to be made real-time, presenting the customer with all available options at checkout, generating an amazing customer experience.
When it comes to fulfilling the order, shipping from the closest location to your customer will be cheaper and faster. Or maybe you only want to ship from locations with certain stock levels. Or ship from the location with all order items in stock. A Distributed Order Management System can turn your business priorities into intelligent fulfillment rules, with layer upon layer of conditions and subsequent actions.