When selecting a PIM for ecommerce, it’s important to select the right pim for you. PIM stands for Product Information Management, and it’s vital for winning at ecommerce. A PIM will help you consolidate, orchestrate and publish your product information wherever customers touch your brand; your own website, marketplaces, sales and marketing channels and much more.
Let’s take a look at some of the features of a PIM, and what you need to consider when selecting one for your ecommerce business.
What is a PIM for Ecommerce?
A PIM (or Product Information Management) is a software environment where product information is stored in a logical and efficient structure. It is the single source of truth for all product data; a PIM provides a central hub where ecommerce product data is enriched, standardised and categorised. For each product, the best PIM for ecommerce should hold product data, product attributes, taxonomy & relationships, digital assets, marketing data, pricing information and inventory.
The best PIM for ecommerce holds product data in a logical, structured format, making updates and automation easy. When selecting a PIM for ecommerce, you need to ensure that the product data is stored in the most intuitive way possible, making it easy to add new products, export products and sell more.
Features of a PIM for Ecommerce
Your PIM will be the backbone of your entire commerce operation – make sure you pick the right one for you! There are many options available with different features and at different price points.
Here are some features to look out for when selecting your PIM for ecommerce: