It’s Time for the Reveal
Comestri’s Secret Sales Chanel is Now Live
Comestri has just launched its newest Channel – the Comestri Secret Sales Channel – which enables retailers and brands to sell on what is now one of the UK’s fastest-growing online fashion and lifestyle marketplaces.
Having started out as a flash sales outlet, Secret Sales relaunched in March 2020 as a premium “digital outlet village” for the non-full-price sale of upmarket fashion, beauty and homewares direct to consumers. The platform is aimed at providing retailers and brands with a route to market for the sale of surplus end-of-season stock that also helps preserve brand equity.
Since its revamp last year, Secret Sales has booked month-on-month revenue growth of 4,000% and currently features merchandise from more than 700 brands on its platform. Participating brands include popular designer and high-street names such as Dolce & Gabbana, Versace 19v69, Superdry, Ted Baker, Jigsaw and G-Star Raw. More than 66,000 product lines are listed across the site’s apparel, footwear, beauty and grooming, and homeware categories.
Secret Sales has a sleek and clean design that is light years away from the cluttered presentation found on traditional marketplaces, ensuring brand equity is maintained.
A key aspect of the site is a data share program that allows customer data to be used in a fully GDPR-compliant fashion. It means brands can promote full-price channels to customers who buy products on Secret Sales, and these customers can also choose to receive information about full-price merchandise directly from the brands themselves.
In June 2021, Secret Sales announced that it had secured €10 million in Series A funding. The company now plans to use the money to expand its UK operations and launch into new countries, bringing hundreds more brands and retailers onboard. Technology will also be an investment focus, with the company planning to scale its platform and improve data mining capabilities to optimise user experience and increase sales and customer engagement. Ultimately, the company’s goal is to “compete as a huge global player in the discount retail space”.
Now live in the UK, Comestri’s Secret Sales Channel is ready to help you share in the runaway success of the Secret Sales marketplace.