How does a PIM for eCommerce solve Customer Challenges?
As more and more consumers turn to the digital space for their shopping needs, retailers are having to constantly to adapt to new trends and technologies to ensure that they are meeting their customers where they are. By adopting a PIM for eCommerce, retailers and merchants can address some key challenges that their customers may be facing when deciding whether or not to continue with a purchase through an online channel.
What are the main challenges customers face?
1. Missing or incomplete data
Manually maintaining product information across systems and divisions without a solid PIM system is difficult, if not impossible, to grow, resulting in costly errors.
With the best PIM system however, you can avoid errors and difficulties much easier. As a result, you’ll be able to handle eCommerce product data in a simpler way, ensuring your customers are getting the best information available and minimising the risk of returns and refunds.
2. Unified Commerce
As retailers expand their offering across multiple channels and sales points, it can be a challenge to provide a consistent experience while also ensuring a seamless one. Customers can pick up where they left off on another channel using a unified commerce model. This seamless experience helps customers feel as though their demands are being heard and met, which ultimately increases brand loyalty.
A PIM for eCommerce with flexible data modeling capabilities can unify product-related material and properties across channels, such as product availability, pricing, and promotions. This enables companies to achieve unified commerce, resulting in a better customer experience and, as a result, a larger consumer base.
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3. Creating personalised and engaging content
Customers expect a personalised experience now more than ever before, and merchants who provide customizable solutions are preferred. Sellers who customise consumer experiences report more engagement and retention, which leads to higher conversion rates, higher average order value, and more repurchasing.
A solid PIM system establishes a single point of truth for all product-related data, providing the consistency, accuracy, and up-to-date information needed to tailor the experience across all touchpoints. With PIM, you may save a large amount of consumer data, segmented by categories, and use it afterwards to create compelling experiences with a human touch and emotional feel.
4. Commerce of Things
Machines are rapidly progressing from being programmable executors of simple tasks to becoming intelligent and capable of making purchasing decisions based on various possibilities or automating purchases based on predetermined rules.
Predictive maintenance has already been offered by big industrial manufacturers to improve operational performance, and now such services have made their way into customer-facing devices (such as automobiles). These automated services submit orders for replacement products on behalf of clients. This improves the consumer experience by making reordering simple, resulting in increased happiness and loyalty.
Commerce of things is transforming the way businesses operate since it includes not only humans but also machines as clients. It can provide additional revenue and loyal clients if done correctly.
5. Augmented reality from the couch
Retailers are looking for interactions that allow for quick product discovery while also ensuring product quality. Brands may create experiences that allow for real-time digital representation of products using 2D and 3D technologies. Companies are adopting Augmented Reality (AR) to project a digital image of a product into the physical surroundings of their clients. Customers may be confident in the product’s quality and know for sure if it’s what they want because of the immersive product experience. A visually attractive engagement boosts the conversion percentage in addition to giving improved customer satisfaction.
The extensive interactive configuration of complicated products is managed and shown by a PIM system. It also improves the search experience by filtering products based on aesthetic criteria. Textual, visual, audio, or recorded data assets can be found in the PIM information base. Users can use product photos to confirm orders and even place them over the phone!
How does a PIM help solve these challenges?
Product data quality and accuracy are maintained through PIM systems. By using a Product Information Management system, it guarantees that data is fed into digital commerce platforms in a systematic and structured manner, creating a dynamic and unified environment. It also guarantees that product data is managed and optimised intelligently for better business intelligence (BI) and analytics. PIM fundamentally provides value in that regard, never failing to satisfy data-driven consumers.
This ensures you have happy customers who feel as secure in their purchases online as they do in an in-store experience.