To ensure these attributes are accurate, however, your product data has to be logically and efficiently stored in one place. That’s where PIM comes in, centrally managing your product content (product data, images, videos and more). And that’s vital because you can’t have an effective SEO strategy without a streamlined data management process.
PIM systems make all aspects relating to product data, images, site structure, and video shareable efficiently across your whole commerce ecosystem. Essentially, you can’t have a good SEO strategy without a great data management process. Your PIM will help you effectively manage everything from the size and structure of the product title, image format, and category organisation, all the way down to the tone and approach used for marketing descriptions.
Finally, product copy should also include research-based SEO keywords. Boost discoverability and help drive conversions with keyword-rich product descriptions, and use attributes to help shoppers find exactly what they need.
By leveraging logically stored product data and SEO research to create descriptions that fulfil your shoppers’ questions and purchase intentions, you stand a much better chance of increasing click-throughs and getting customers onto your site.