Ecommerce integration is where core business systems are integrated with a company’s ecommerce site/s. The integration allows for data flows between systems, reducing the need for manual tasks and giving retailers greater visibility over their ecommerce ecosystem.
An ecommerce platform may be integrated with systems such as:
- ERP / Accounting Systems
- Warehouse Management Systems (WMS)
- Sales channels
- Analytics and BI tools
- Marketing & Social Channels
- + more
Retailers can connect their backend systems to their front-end sales channels via integration platforms like Comestri.
Product data is filtered in from all back-end systems such as ERP, WMS, CRM, EDM, and 3PL; where it is centrally managed by Comestri acting as a data orchestration engine. This data can then be enriched and customised per sales channel and distributed to wherever customers touch your brand including; eCommerce sites, sales channels, and marketplaces.
Comestri’s sophisticated PIM transforms and consolidates data from connected systems and stores it centrally. Product data is enriched and tailored for each individual sales channel, where it’s published and ready to be found and sold. Orders are then imported back into the PIM to be processed, where the sophisticated OMS and automation engine sends them to be fulfilled.
A connected ecommerce ecosystem includes all fulfillment locations; warehouses, retail stores, dropshippers and more.