It’s all about getting noticed. But getting noticed takes a lot of work – customers want products that meet a dizzying range of criteria; colour, size, use, weight, material, dimensions, even the number of zips.
When you’re selling on a marketplace, you’re in competition with every other vendor selling something similar. Complete, high-quality product data is the best way to differentiate yourself. Collecting, updating and managing this information for your own website from separate systems (or dare we say it, spreadsheets) is a sickeningly complex task. But not only that, your product data must be consistent across every channel customers can find your products.
Customers build faith in your brand from seeing consistent product information across multiple channels. Amalgamating and checking this data manually will only lead to mistakes and loss of customer trust.
By using a PIM, you can ensure all of your product information is consistent across a wide range of channels. It acts as a single source of truth for all of your data, taking away the nagging doubt that there might be a mistake in your product information on one of the channels you operate through.