Why plug and play is the way to go
Business moves fast, and there’s rarely an occasion where you can take your time sifting through the masses of options available to you. Herein lies the critical advantage of plug-and-play platforms. They can be adopted faster than most other systems, and the most intuitive can connect with your existing tech stack, enhancing your entire ecommerce technology ecosystem.
Plug-and-play removes obstacles to adoption
The learning curve of plug-and-play systems is much shallower. Complicated walkthroughs are an immense challenge to adoption, along with your ability to use the software unaided after implementation. The easier this process is at the onset, the more likely your staff are to adopt it and go all-in.
Support business flexibility in an ever-changing market
Time to market is crucial in ecommerce, and research shows that new market entrants enjoy clear advantages in terms of market share, revenue, and sales growth. With plug-and-play platforms, you could get to market faster and reap these rewards.
Future-proof your technology
Retailers are eager to experiment with the future tech that customers want; new touchpoints, new tools, augmented and virtual reality (AR/VR), social commerce, artificial intelligence (AI)…the list goes on. But rigid all-in-one ecommerce suites don’t have the robust product data capabilities necessary to power future technologies.
It’s critical that you choose future-proof technology to create a seamless, consistent experience for your customers, wherever and whenever they interact with your brand. The best plug-and-play ecommerce software will have robust product data capabilities, which are vital to ensuring you can enable future technologies like AI and voice search.
You may wish to strive for Unified Commerce, connecting your back end systems to customer-facing channels in a single platform. This centralized view offers better data insights and a simplified commerce ecosystem to guarantee a future-proof technology stack.
The nature of plug-and-play affords you the ability to add more systems, but it’s important that they can all talk to one another. In an ecommerce environment especially, the ability to consolidate data from multiple systems into a single source of product truth is a tremendous advantage.
Ensure your system of choice has the ability to automatically transform data to meet the requirements of where it needs to go to (your marketplaces and sales channels), but also where it’s coming from (like your ERP system). The best systems allow you to do this in one place – no more fiddly spreadsheets involved, ever!