Google Shopping Feed Integration
Google Shopping is the world’s most popular Comparison Shopping Engine. In 2019, Google Shopping represented 65% of all clicks on Google Ads, which included clicks on text-based Google Search Ads. Over the same period, Shopping ads were also more profitable, netting merchants 12% more revenue per click than Google Search Ads viewed on the desktop via non-branded keywords.
Merchants who feature their products on Google Shopping benefit from much more visually appealing advertising compared with simple text-based search ads. Every ad includes a thumbnail photo, short product description, merchant details and price, giving shoppers all the product information they require. Advertised products are presented in the premium position at the top of the search engine results page, so shoppers are much more likely to engage, click through and convert.
Comestri’s Google Channel supports advertising on Google Shopping by exporting a product feed from Comestri’s Product Manager (PIM) to your Google Merchant Center. For each product sent, the Channel includes:
Images & Video
Core Features & Functions
Market your products like a pro
Send your enriched products with descriptive attributed to boost searchability and ranking
Present the best images for the channel by filtering and specifying image order
Import categories from Google Shopping and automate the assignment of products to categories
Use Comestri’s Automation Engine to create rules to filter products to send to Google Shopping
Send stock availability data to your Google Merchant Centre to ensure only instock items are being advertised
… plus much, much more.
Download the full Google Shopping Channel Guide:
How Comestri Integrates with Google Shopping
To ‘never miss a sale’, we needed a truly omnichannel experience. Our product and order inventories talk to each other, so a customer can shop our entire inventory online, in store and through Click and Collect.
Renee Reimer, Global Stock Integrity Manager
We now have a centralised solution to manage the data for our five iconic brands... We have uniform pricing between our bricks and mortar and online sales channels, all in one system.
Peter Ratcliffe, Head of Digital
Comestri is the technology that will help us tie together our bricks and mortar stores with our digital channels to get to that place; that true omnichannel customer experience.
Nathan Alexander, IT Director
Having all systems [PIM, Channel Manager, OMS] with one partner has made ecommerce operations so easy... For so long we made ecommerce so hard but now it’s just easy. The amount of time, effort & headaches we have saved is almost priceless.
Brad Hodel, Head of Business Intelligence