Comestri has launched a channel for the newest player in the Australian marketplace space – Comestri’s The DOM Channel is now live!
The DOM (or Digital off-price mall) is a discount design fashion, streetwear and activewear marketplace divided into four precincts – Designer, Fashion, Streetwear and Activewear. To date they have signed around 200 brands with over 10,000 products live on site. Brands include; Lee Mathews, Academy Brand, Ellesse and The Upside.
Taking inspiration from the traditional “mall”, the Gen Z and Millennial targeted marketplace seeks to offer an “inspirational” and “elevated” shopping experience not commonly seen in off-price channels.
Key features of The DOM for brands include:
The DOM platform will facilitate a brand direct relationship with the consumer, with product supply only coming direct from brands.
Brands will control pricing, packaging, inventory, product assortment and fulfilment to the end customer
Enable through market-leading technology, The DOM is low maintenance and light touch for brands, with easy integration allowing most brands to be live within hours.
The DOM software identifies price changes on connected brand websites in order to publish promotional and event driven sale products, the platform will not sell full-price merchandise.
The DOM will amplify tactical promotion and markdown activity to a new audience.
The DOM will charge a low commission on any products sold through the site.
The DOM hopes to position itself as a next-generation retail channel, with Co-founder and CEO saying that The DOM “fulfils an unmet need by providing a plug & play channel where brands can directly manage their off-price with integrity.”
We’d love to show you how Comestri’s suite of products can help you sell more every day. See how you can easily manage your entire commerce operation from the on platform, boost productivity, optimise fulfillment and increase conversions.