A PIM (Product Information Management) System helps you consolidate, enrich, orchestrate and publish your product information wherever customers touch your brand. It offers additional functionality to your current ecommerce platform (BigCommerce, Salesforce CommerceCloud, Shopify, Magento etc) through next-level product structures, categorization, data filtering, optimization and much more.
If you’re not using a PIM for ecommerce and are relying solely on your ecommerce platform, you could be missing out. A PIM allows you to easily connect to your extended ecommerce ecosystem; sales & marketing channels, marketplaces, additional ecommerce sites, business systems and much more. As the single source of truth for product information, inventory and stock levels, your PIM System ensures data consistency, prevents stock-outs and oversells, and helps your products be found with enhanced SEO capabilities.
What Additional Functionality Can a PIM System Bring to my Ecommerce Store?
If you’re currently using your ecommerce platform as your PIM, you’re missing out. While Magento, BigCommerce, Shopify and others are fantastic systems, a PIM system can help you make the most of your platform and extend its capabilities. Additional functionality a PIM system can bring to your store can include:
Use advanced and additional product attributes, meta descriptions, meta titles, and more to increase discoverability. Give your products the best possible chance to be found with tailored content for each sales channel.
More Cross Sell & Upsell
Grouped products, product kits and related products can help increase basket size and average order value. 49% of consumers have spent more than they intended on at least one purchase as a result of cross-selling or being recommended a complementary product, leading to $5bn in additional sales annually for the retail industry!
Robust Distributed Order Management System
Manage orders from all sales channels in one place. Employ intelligent fulfillment rules to send orders to the best location for fulfillment, based on business priorities.
Centralize inventory across all your sales channels to automate fulfillment from any location and prevent sell-outs. Limit distressed stock by ensuring everything is available for sale, no matter where it’s located.
Sell Anywhere & Everywhere
A PIM for ecommerce supports multi-store, multi-language and multi-currency, meaning you can sell globally with ease.
Having all systems [PIM, Channel Manager, OMS] with one partner has made ecommerce operations so easy... For so long we made ecommerce so hard but now it’s just easy. The amount of time, effort & headaches we have saved is almost priceless.
To ‘never miss a sale’, we needed a truly omnichannel experience. Our product and order inventories talk to each other, so a customer can shop our entire inventory online, in store and through Click and Collect.