The term ‘omnichannel’ is not new; it’s been a buzz word for many years, although we’re only now seeing retailers offering a full omnichannel retail experience. The term refers to the seamless integration between the online and offline worlds, enabling a frictionless shopping experience for customers.
What is a Omnichannel Retail?
Multichannel retailers may sell products or experiences across multiple channels, including ecommerce sites, marketplaces, social channels and bricks and mortar stores. A true omnichannel retailer not only sells across these channels, but they’re integrated in such a way as to provide a consistent brand experience across all channels. In an omnichannel world, there’s one source of product truth, one central hub for product and customer data, and everything speaks to each other.