The days of casually perusing stores and interacting with retail staff are long gone. In the past few months, we’ve seen enterprising brands mixing up their social strategy to engage with their customers in a whole new way. Consumers are hyper-engaged with social media right now and leading brands are looking to inject value into their customers lives, rather than simply sell product.
Lululemon is offering a variety of free yoga, workout, and meditation classes through its online community #thesweatlife to promote self-care and help reduce anxiety during the coronavirus outbreak.
IKEA Israel has created a downloadable PDF version of a mock ‘Stay Home Catalogue’, cleverly integrating their product and inviting people seeking a creative outlet while stuck at home.
Engaging with customers in real time is a marketers top priority and also their top challenge. Fewer than half (49%) of marketing leaders believe they provide an experience completely aligned with customer expectations, as they continue to struggle to adapt to customers’ rising expectations for a new level of engagement.