While there has been growth across all categories on Catch, consumers are heavily spending on sprucing up their home surroundings more than ever and their own wellbeing! This has resulted in increased demand in categories such as home décor, home office, gardening & outdoors, tools & hardware, and health & beauty. Retailers will need to make sure that they are adequately stocked and prepared to meet fast dispatch times in these key areas to meet consumer demand.
With Catch providing their customers with various payment options like Buy Now Pay Later (BNPL), they have identified an upward trend in the spend per transaction of their consumers. Catch’s average order value is around $130. BNPL provider Afterpay (available on Catch), note that their average order value sits around $150. Solutions like BNPL mean that your consumers could be spending on average 15% more with a BNPL solution in place.
With the financial strain of the holidays, customers will be looking for the best possible deals. However, in order to truly stand out from the countless deals that will spring up at this time of year, ensuring that your content, product titles, filter attributes, imagery and pricing is as accurate and up to date as possible will go a long way in converting a prospect to a sale.
With additional strain added to couriers by the holiday season, it is important that sellers create ‘brand advocates’ to provide great after sales service and ensure that they retain customers acquired during the peak trading period.