More than 80% of consumers do extensive online research before buying anything.
In 2021, almost 70% of shoppers read between one and six customer reviews on average before making a purchasing decision.
These stats show the power of social proof, and you want someone to vouch for the quality of your product and customer service. But not just someone – you need an actual customer to genuinely endorse you.
Let’s not forget that as many as 82% of people report experiencing buyer’s remorse after the purchase. This unpleasant feeling of regret and questioning the item they bought can lead to product returns.
One way out of this is drumming up excitement and FOMO in your potential customers by showing them how happy those who bought a particular product from you are.
You can add an extra layer of credibility by combining user-generated content with social proof. Such a mix of tactics comes across as more genuine and trustworthy since people are more likely to trust their peers than brands.
To leverage user-generated social proof, add customer reviews to your product pages. It will help convince shoppers who are on the fence that the particular item they’re looking at is a great buy.
Marks & Spencer features customer reviews and ratings on its product pages, so that store visitors can read what others think about an item and how it fits them. This can be particularly useful since online shopping doesn’t allow consumers to feel or try on the item they want to purchase, and the opinions of those who have that product can be valuable.
Mannequin Mall brings authenticity to user reviews by allowing customers to upload their own photos and show how their purchases look once they’ve been deployed. This, combined with a glowing review, is a terrific way to generate both trust and FOMO.