Business-to-business (B2B) ecommerce is booming, and APAC merchants are embarking on grand scale digital transformation like never before.
Balance Internet has collaborated with some of the leading players to develop a must-read guide for digital transformation in B2B eCommerce.
In this whitepaper, Comestri’s Co-Founder, Frank Nesci, discusses the importance of enriched and structured product information. Enriched data is vital for managing B2B product catalogues, driving search and personalization engines, building brand loyalty and trust, driving conversions and so much more. B2B merchants are adopting similar technologies and methodologies used by B2C merchants to drive exceptional customer experiences. They’re realising the importance of having the systems in place to support this.
The extensive whitepaper covers 18 critical areas of B2B ecommerce; how to achieve success in each area, insights from experts and critical areas for consideration to help you along your journey.
Like to know how a PIM can help you realise operational efficiencies by aggregating, structuring, enriching and managing product information in one central location? Reach out to Comestri for a chat, or check out how we’ve helped other organisations.