Make your products easy to find; ensure your product categorisation / taxonomy is correct and easy to navigate. This will help consumers filter down your product catalogue to the exact item they’re after.
Showpo does an amazing job with their product categorization. Take a Top for instance; they have 11 ‘Tops Style’ and 14 ‘Colours’! Categories include CAMI’S & TANK TOPS, KNIT TOPS, FLORAL STOPS, LONG SLEEVE TOPS and more. On the Category Page, we can see the model wearing the top, name, price and available sizes. Clicking through to the Product Page, we see available colours, sizes, description and no fewer than 8 product shots.