The iconic 40 year old swimwear brand embodies the spirit of the Australian summer filled with sun, surf and sand. Founded on heritage, quality and style, Seafolly is classically Australian. They’re bold, and not afraid to explore and stand out from the crowd.
Seafolly boasts 25 concept stores across 3 continents and is sold in over 2,700 locations in 41 countries. As they looked to further expand and grow their business, IT Director Nathan Alexander knew their current ecommerce solution needed an upgrade.
“When we started to look at what our options were in replacing our technology stack, and when we started to look at new ecommerce platforms, we realised that we wanted to make the architecture much more robust in the future to support the business growth.
“To do that, we knew we needed better middleware in place to account for the current shortfalls of the APIs. We also wanted a piece of technology that would enable us to optimise our ecommerce channel, especially with respect to SEO and onboarding new channels and new marketplaces,” said Nathan.
Seafolly upgraded to Salesforce Commerce Cloud, CRM and Marketing Cloud, complimenting their Apparel 21 ERP solution.