Why is an OMS Essential for Retailers?
Consumers expect more. They demand a seamless and exceptional brand experience throughout their buying journey. With a DOM, customers have access to a wider range of products as every item of inventory is available to sell, no matter where it’s located. Being real-time, there’s no risk of stock-outs and the customer can be confident that the item they’re purchasing will be delivered to them as promised. Adyen estimates the business impact of out-of-stocks in Australia to be worth $14bn, with 83% of shoppers choosing to leave a store due to an item they wanted being out of stock.
With automated workflows and intelligent rules, orders are turned around more efficiently and delivered to the customer sooner at a lower cost. Constant communication throughout the fulfilment process gives them peace of mind and confidence their order is on it’s way to them.
Leveraging cross-channel technologies to provide a truly omnichannel experience for the customer not only builds brand loyalty, but also recaptures lost opportunities.
An Order Management System can help you streamline your order process, from inventory availability through to shipping, tracking and returns.