Once integrated, a PIM will consolidate product data from multiple systems, storing the information in a logical and efficient structure. Your product data is then enriched through automation and manual intervention, and distributed to your ecommerce platforms, marketing feeds, sales channels and marketplaces.
Product information is tailored for each channel in the PIM, assisting with searchability and making your products easier to find on each specific channel.
Orders from these channels are then imported back into your PIM, and either managed within a connected OMS or imported back out to another system for processing.
But what makes a PIM the best? There are plenty of PIM’s available on the market, and all are worthy in their own respect. Before selecting a PIM, ask yourself these important questions:
1. How does your business currently manage their data?
2. Do you currently have multiple sources of product data?
3. How can your data be imported into a PIM?
4. How often does your product data need to be imported into a PIM solution?
5. How often do you need to update product data within a PIM solution?
6. How can your product data be enriched within the PIM?
7. How manual / automated would you like it to be?
8. What is the current process for enriching and updating product data?
9. How many channels do you need to export product data to?
10. What specific requirements do each channel require?
And more generically:
11. Who are the stakeholders involved in deciding the best PIM for your organisation?
12. How do the different business units need to use it, and who is ultimately responsible for it?
13. What features do you require in a PIM?
14. What vendors can fulfil most of your feature requirements for your organisation?