A PIM’s primary use is to manage different types of data. These can include:
- Technical data – including specifications on size, colour, material, weight, etc.
- Emotional data – including detailed product descriptions and imagery that facilitates emotional connections.
- Usage data – including descriptions of where, when and how to use the product.
Once this data is all in place, it can then be enhanced and enriched to enable better customer experiences based on factors such as geographical region, gender, use case or age to name a few.
A Saas-based PIM, such as Comestri, give you a central repository of all your product data. Data is imported in, enriched and optimised, then exported back out to where it needs to go; ecommerce websites, product feeds, marketplaces and much more.
The best PIM for ecommerce stores your product data in a logical, structured format, making updates and automation easy. Product data is stored in the most intuitive way possible, making it easy to add new products, export products and sell more.
A PIM has several benefits for any retailer managing over 1,000 SKUs.