Yes – we urge you to add more tech as you re-platform. Adopting PIM now will make your migration process quicker and easier.
First, the speed bit. The usual 10 step process in migrating to a new eCommerce platform, from the outline to all the fiddly bits in the middle (the testing, the launching, and the monitoring), makes for sloooow progress. And speed is important because the longer your re-platforming project drags on, the longer your attention is diverted from pleasing your customers and selling your products.
PIM won’t eliminate all of those steps, but it will make a couple of crucial ones much faster. Namely, backing up and migrating your data. Which will have a profound positive impact on your ability to keep up with ‘business as usual’.
Second, the simplifying bit. Product data, especially, is intricate and nuanced. Moving it across systems requires herculean feats of patience, endurance and attention to detail. Before you can hit the big red ‘upload’ button, you and your teams will likely have to gather, collate, clean, enrich, check, and check again all the product information from across your business.
PIM technology reduces this monumental task to something far, far more manageable. It creates a centralised place to collect, standardise, enrich, contextualise, and distribute your product information. Pump it in, clean it up, pump it out.