What is the best solution for your business?
Consumers have evolved. Their online experience over the past 18 months has increased dramatically, as have their expectations. They expect retailers to understand their needs and how they like to shop. As they move their way through their shopper journey, from discovery to purchase, fulfilment to shipments through to returns and refunds, customers expect a consistent and seamless shopping experience across all channels and touchpoints.
Is omnichannel retailing enough in today’s retail environment?
It most definitely is not. Retail is not going to go back to where it was pre-2020; consumers have moved on. While retailers might be providing a great cross channel experience to consumers with an omnichannel strategy, it’s a mess in the backend. Any changes to products, pricing, images, and more need to be made in duplicate and the brand experience is not consistent across the channels.
The next evolution of omnichannel retailing is Unified Commerce.
Unified Commerce creates a seamless, consistent experience for customers across all channels. By harmonising all channels, payment systems, products, and customer data, retailers can deliver a totally integrated, measurable, and frictionless experience.
The process puts the consumer at the centre of a holistic retail experience, touching everything from the purchase journey, customer service, fulfillment, returns & refunds and more. By connecting all back end systems with customer-facing channels in a single platform, retailers benefit from better data insights, a simplified commerce ecosystem and a consistent brand experience for customers.