While Magento is a fantastic platform with some amazing, user-friendly and intuitive features, it simply does not have the robust product information management capabilities that are needed for today’s digital consumer.
Product content is imperative to retail success. In a digital environment, customers can’t use their senses to experience the product prior to purchasing; they’re solely reliant on product data to make an informed buying decision.
When every tiny detail counts, your product description must be thorough. It should be emotive yet descriptive and express the core features and function of the product. What does it feel like? How does it work? What’s the fit like? What’s the texture? The more relevant content, the better. Unfortunately, Magento’s ecommerce platform doesn’t have the capabilities to support robust product information, nor the data structure required for discoverability. Structured data makes products easier to find and helps with conversions. By assigning relevant attributes to your product, consumers can find exactly what they’re looking for and have a deeper understanding of what they’re about to purchase.
Comestri’s integration with Magento allows retailers to take their product listings to the next level, with support for diverse product models through a combination of Magento Configurable, Simple and Grouped Products for optimal flexibility. The integration offers multi-store, multi-language and multi-currency support, meaning you can manage products for multiple websites and multiple countries within the one platform.