Facebook Advertising Retargeting and Dynamic Ads
Facebook is the biggest social network operating today and one of the most successful advertising platforms in the world. The statistics speak for themselves: Facebook has more than 2.5 billion global monthly active users; over 1.95 billion people worldwide can be reached by Facebook ads and in 2019 the company booked close to US$69.66 billion in ad revenue.
Comestri’s Facebook Channel allows merchants to send product data to the Catalogues in their Facebook Business Manager account. Product data in Facebook Catalogues is managed within Comestri, ensuring consistency across all sales and marketing channels.
Merchants can create single-image, dynamic ads, powering retargeting campaigns. Facebook users are presented with the most relevant products from a merchant’s product catalogue, encouraging the completion of an online purchase (abandoned carts) or showcase relevant products (based on a user’s history), inspiring additional purchases and building brand loyalty.
Comestri’s Facebook Advertising Channel supports advertising on Facebook by exporting a product feed from Comestri’s Product Manager (PIM) to your Facebook Business Manager. For each product sent, the Channel includes:
- Inventory Availability
- Product URL
Core Features & Functions
Give your products a 2nd chance to convert
Create dynamic, personliased ads using your product catalogue to retarget customers
Increase the chance of conversion with relevant imagery and emotive descriptions
Take complete control of your product data
Product data for all your sales and marketing channels is stored in the one location, ensuring consistency and inventory availability
Take advantage of Facebook’s Custom Labels, and easily segment advertising campaigns into your specific label (e.g. new, seasonal, clearance or best-sellers)
Go global with customized catalogues, locations, currencies and languages for each
… plus much, much more.
Download the full Facebook Features & Functions Guide:
To ‘never miss a sale’, we needed a truly omnichannel experience. Our product and order inventories talk to each other, so a customer can shop our entire inventory online, in store and through Click and Collect.
Renee Reimer, Global Stock Integrity Manager
We now have a centralised solution to manage the data for our five iconic brands... We have uniform pricing between our bricks and mortar and online sales channels, all in one system.
Peter Ratcliffe, Head of Digital
Comestri is the technology that will help us tie together our bricks and mortar stores with our digital channels to get to that place; that true omnichannel customer experience.
Nathan Alexander, IT Director
Having all systems [PIM, Channel Manager, OMS] with one partner has made ecommerce operations so easy... For so long we made ecommerce so hard but now it’s just easy. The amount of time, effort & headaches we have saved is almost priceless.
Brad Hodel, Head of Business Intelligence