Walk into any major shopping centre in Australia and you’re likely to come across most (if not all) of Retail Apparel Group’s 5 brands. Tarocash, yd., Conner, Johnny Bigg and Rockwear are renowned for their consistently inspired product ranges, mid-market appeal, strong in-store service and positive team spirit.
When customer experience is your number one priority, you need the systems and processes in place that put the customer at the heart of everything you do. RAG Head of Digital, Peter Ratcliffe, didn’t waste time looking for alternative solutions. Having previously worked with the Comestri team on a similar project, Peter knew who to turn to.
“I knew the team and their solution matched all of RAG’s data transformation needs, at the right price. Their in-depth knowledge of the online retail industry, data integration, complex platforms and complete understanding of business requirements is second to none,” said Peter.
The fundamental need for the business was to explore more efficient ways to integrate, streamline and manage complex product data between its POS system, eCommerce platform, multiple brand websites, online sales channels and 3PL service providers. They had the added challenge of managing data inadequacies within their backend systems; it needed to be transformed, enriched and eCommerce-ready.
Consistent pricing was an issue. With so many SKUs, brands and channels, managing the data and ensuring its consistency wasn’t just important, it was vital. When promotions end, pricing needed to be updated and consistent across all channels – an absolute nightmare for the RAG team.