For over two decades, Glue Store has been at the forefront of youth-oriented fast fashion. Glue have over 20 stores with a huge range of brands including major labels like Polo Ralph Lauren, Stussy, Nike, Adidas, Tommy Hilfiger, Ellesse, and Champion.
When their ecommerce platform license was up for renewal, the team at Glue decided to re-platform. As the re-platforming process was underway, Head of Business Intelligence, Brad Hodel wanted to ensure that Glue had software connecting their commerce ecosystem that would enhance their new ecommerce offering to new heights.
After an in-depth selection process run by an external partner, Comestri was chosen alongside Shopify Plus.
Brad was no stranger to the Comestri platform, having seen Comestri in action for other brands.
The project needed a fast turnaround and it was decided to split the project into two phases.
Phase one was the rollout of PIM and Channel Manager in preparation for the launch of their new ecommerce site in only 8 weeks.
“I’m not going to lie, it pushed me personally to a whole other level considering the question how do we relaunch an enterprise-level website in 8 weeks?” said Brad.
“Overall, it was a good experience, it was challenging but working with Comestri’s support I couldn’t have done it without them.”