#1: Unify Your Commerce
It’s unsuprising that 67% of customers use multiple channels to complete a single transaction. They may start their journey with a search or on social media, switch between ecommerce stores, marketplaces, review sites, and more. Not only do they bounce around online and offline, 85% of customers start a purchase on one device and finish it on another.
40% of consumers say that they won’t do business with companies if they can’t use their preferred channels, and 45% said product availability at a nearby store was one of the most important logistical factors that influenced when and where they shopped – a trend that’s going to continue to rise.
Unified Commerce is the way forward in 2021. While retailers might be providing a great cross channel experience to consumers with an omnichannel strategy, it’s a mess in the backend. Any changes to products, pricing, images, and more need to be made in duplicate and the brand experience is not consistent across the channels.
The next evolution of omnichannel retailing is Unified Commerce.
A unified commerce strategy will see your products and brand placed in front of consumers wherever they shop; your retail stores, website, marketplaces and sales channel. The use of PIM (Product Information Management) software will ensure your products are consistent, enriched with attributes so they can be found, and tailored per sales channel. The result? An exceptional customer experience.