What will holiday shopping in 2020 look like? We’ve seen a fundamental shift in consumer behavior this year, forcing the fast track of digital transformation for many retailers. In the lead up to Christmas, 58% of UK consumers say they’re shopping more online than they did before Covid-19 and foot traffic has declined as Brits continue to embrace ecommerce. What effect will the current lockdown have on the festive season, and will ecommerce continue to thrive when we can once again venture outside?
Stock shortages, strained supply chains and postal delays have made a profound and permanent impact on consumers. Will this view of the new world change consumer behavior this holiday shopping period?
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The new world of retail is here to stay and there is opportunity for retailers to embrace change, survive and thrive.
Even prior to the current lockdown, 71% of Brits were reluctant to shop instore this Christmas. Over a third claim they will actively avoid physical retail spaces ‘as much as possible’ during the festive period. Retailers embracing omnichannel features are setting themselves up for a successful season; how prepared are you?