Tip #3: The delivery experience is more important than ever.
84% of UK consumers saw that the delivery experience stands out most when thinking about a purchase, and 87% say the delivery experience directly impacts their decision to shop with the merchant again.
Consumers expect delivery options; free shipping, express shipping, click and collect, same day, weekend…. The list goes on! But how can you effectively offer these options and still maintain a margin?
I have 2 tips here – Distributed OMS and multiple carriers.
A distributed order management system gives you the flexibility to support multiple channels, fulfilment methods, fulfilment locations and return points. By incorporating inventory, you can ship from the closest location to the customer, offer click and collect and not run the risk of stock outs.
By integrating multiple carriers into your ecommerce platform, you can not only offer delivery options, but also assign the delivery to the right carrier for the job.
Tip #4: Turn returns into a positive experience.
Firstly, ensure you’ve done everything in your power to reduce your rate of return (see above regarding product content). Next, accept that returns are a part of ecommerce and need to be treated as an opportunity and not just a business expense. Bedrooms have become the new fitting room in this virus-infested world – returns are a part of the post-purchase experience.
What consumers want:
- Free returns. 62% of consumers won’t shop with a retailer that doesn’t offer free returns.
- Simple and pain-free returns. Customers expect to return an item in a manner that suits them – via courier, instore, collection box etc.
- Instant refunds. Don’t keep them waiting!
Get it right, and you will boost customer loyalty and your bottom line. A positive returns experience will instill trust in your brand, reduce barriers to purchase and boost your marketing appeal in the long run.
Tip #5: Let’s pick up the sustainability conversation again.
We may have dropped the ball globally on this one last year, but hey – we had other things going on, right?
Sustainability is back in a big way; consumers are concerned about their environmental impact and retailers should be too!
If you’re not in it for the sake of the planet, maybe the fact that 75% of consumers intend to shop more with retailers and brands that are making their delivery and returns processes more sustainable will change your mind?
Sustainability is driving dramatic consumer change with mindful shoppers looking for more local options. YouGov found that, as a result of coronavirus, 64% of people want to support local businesses and buy local products, with women being even more likely to shop within their community (70%).
How is it done? Unfortunately there’s no quick answer, but plenty of ideas to get you started:
- Engage carriers that offer ‘green deliveries’ and add this to your carrier mix. If you’re offering multiple shipping options at the checkout, consumers can select this option. 24% of UK consumers are willing to pay for a more sustainable delivery.
- Technology can be used to reduce the carbon footprint of a delivery. By shipping from the closest location to the customer, a delivery is faster, cheaper and much better for the environment. For this to work, you need a DOM System with live inventory availability.
- Incorporate sustainable packaging; it’s better for the environment, better for people and better for your brand.
If you’ve made it this far, thank you for reading my hopefully useful article. I hope that I have given you some actionable tips to help you thrive in 2021. Would you like to see how Comestri can help your business? I’d love to give you a product demonstration -COVID-safe, of course!
What do you think? Join the conversation here.