02: Ensure all your products are available for sale
Sounds simple, right? Maybe not. If your website is only selling inventory available in the warehouse or distribution centre, how are you going to move your stock in stores?
Synchronise your physical store inventory with your online store inventory, ensuring all stock you hold is available to be purchased. By offering all your product variations online (e.g. colour and size variations), you’ll ensure your stock keeps turning over. Start with the 20% of the products that generates 80% of your revenue.