2020 will go down in history. Ecommerce and retail in general was tested; we shifted and pivoted to find our “new normal”. The digital revolution was thrust upon us and consumers came along for the journey.
In this report, we look at the industry’s biggest sale days – Click Frenzy, Black Friday through to Cyber Monday (Cyber Weekend) and December / Boxing Day. We compile results from a variety of sources, as well as our own Comestri data, to paint a comprehensive picture of the season that was.
After a challenging year, 2020’s Sales Season was a success for most. Retailers that have embraced ecommerce and omnichannel retailing won and set themselves up for a promising 2021.
Download the report to see how each sales day performed.